Seafood suppliers and restaurants step up Lent promotions
March 3, 2023
Seafood suppliers and restaurant operators have worked to increase brand awareness throughout the Lenten season, which runs from 22 February through 6 April.
Red Lobster is among the restaurant chains heavily promoting seafood dishes throughout the season, while Morey’s and SeaPak offer recipes and contests.
St. Simons Island, Georgia, U.S.A.-based Morey’s, owned by Rich Products, is sponsoring a Morey’s Friday Night Cooking Club. The seafood manufacturer is partnering with a food influencer every Friday during Lent to “share a delicious chef-crafted dinner recipe that features Morey’s seafood products,” the company said in a news release.