New Prepared Meat, Poultry and Seafood Offerings Address At-Home Occasions, Health

Never mind all the smoke and headlines involving plant-based products. Real meat, poultry and seafood items generate the fire and flame in supermarket sales.

IRI, 210 Analytics and Marriner Marketing joined forces to study meat department sales and trends. In an end-of-year review, 210 Analytics President Anne-Marie Roerink noted that department sales have increased more than $9 billion between 2018 and 2022. Moreover, sales reached a record high of $87.1 billion, up 5.8% from 2021 levels. Roerink reported that unit sales declined for the second year in a row, by 2.8%. However, unit sales continued to trend slightly above the pre-pandemic 2019 levels, despite the substantial increase in prices seen since then.