How food brands are capitalizing on the air fryer boom
May 1, 2023
Sales of air fryers boomed during the pandemic, and today, frozen food brands are developing products specifically for the device, while social media influencers outdo themselves finding more to cook in it. This is Part 3 of a series.
If there’s a bar and bat mitzvah moment for a food appliance, a time when it puts away childish things and crosses the threshold to adulthood, it’s when established food brands go to the trouble and expense of including the device in the precious real estate of on-package cooking instructions.